Fitness is hard to commit to long-term. Most people abandon workout routines within weeks, while wellness programmes struggle to maintain consistent participation. Traditional fitness approaches fail to address underlying motivation challenges, leading to high dropout rates and limited health improvements.
Gamification in fitness turns fitness dropouts into committed wellness advocates. We build beyond points, badges, and leader boards to create meaningful experiences that address your specific client adherence and health outcome challenges.
By working with your wellness teams, we help you tackle workout abandonment and support long-term behaviour change initiatives. Our approach leverages the 8 core drives of human behaviour, creating gamified fitness experiences that people genuinely want to maintain while building authentic commitment to their health journey.
GAMIFICATION FTINESS
By combining Development and Social Influence core drives, our gamification in fitness solutions help you achieve up to 40% improvement in long-term workout consistency and healthy behaviour sustainability.
Interactive gamified fitness experiences leverage Ownership and Epic Meaning core drives. Your clients develop intrinsic motivation for healthy living, empowering them to make lasting lifestyle changes that extend beyond your programme timeframe.
Working together, we implement tracking systems that provide behavioural data on client motivation patterns and adherence challenges. You can identify support opportunities and gamification fitness program effectiveness early.

Through carefully designed core drives including Unpredictability, Social Influence and Achievement, our wellness gamification programs help your clients build lasting healthy habits and positive self-identity around wellness.
Rather than basic reward systems, we use the 8 Core Drives Framework that addresses fundamental human motivations. This creates deeper, more sustainable engagement than traditional gamification approaches.
STEP 1
We work alongside your fitness teams to understand your specific client motivation challenges and desired health outcomes. You define success metrics that align with your wellness program goals and gamified fitness transformation objectives.
STEP 2
Supporting your fitness expertise, we develop gamification in fitness strategies using the 8 Core Drives Framework. These are tailored to your client demographics and wellness contexts.
STEP 3
Building on your existing fitness platforms and health tracking systems, we create engaging wellness gamification applications for web, mobile, and wearable devices. These integrate seamlessly with your current program workflows and client management processes.
STEP 4
We continue working with you post-launch to monitor client engagement patterns and health outcome metrics. Helping you refine gamification in fitness programs to maximise long-term behaviour change and client transformation success.
General@OnTheBlockGaming.App
Bangle Farm Stoney Lane, Chantry, Frome, England, BA11 3LH
© 2025 On The Block Gaming – 13751323. All rights reserved.
Website Designed and Green Hosted by London Marketing Company ©