Lack of quality data leads to poor understanding of your segments and initiatives. Survey abandonment rates exceed 80%, while traditional feedback tools fail to capture genuine insights. Poor data collection results in misguided business decisions and missed opportunities.
Our data capture method turns reluctant respondents into engaged participants. We build beyond points, badges, and leader boards to create meaningful experiences that address your specific response quality and completion challenges.
By working with your research teams, we help you tackle survey abandonment and support comprehensive data gathering initiatives. Our approach leverages the 8 core drives of human behaviour, creating effective data capture experiences that respondents genuinely want to engage with while providing you with authentic, actionable insights.
DATA COLLECTION GAMIFICATION
By combining Social Influence and Achievement core drives, our data capture method helps you achieve significant improvement in survey completion rates and response depth across your data collection initiatives.
Our effective data capture experiences leverage Ownership and Empowerment core drives. Your participants provide more thoughtful, comprehensive responses, empowering you to make informed decisions based on reliable data that reflects genuine perspectives.
Working together, we implement tracking systems that provide behavioural data on participant engagement patterns and response quality indicators. You can optimise your data capture method strategies and identify valuable insights early.

Through carefully designed core drives including Unpredictability, Epic Meaning and Loss Avoidance, our effective data capture approach helps participants feel valued for their input while maintaining enthusiasm throughout longer data collection processes.
Rather than basic survey tools, we use the 8 Core Drives Framework that addresses fundamental human motivations. This creates deeper, more reliable data collection than traditional research approaches.
STEP 1
We work alongside your research teams to understand your specific data collection challenges and desired insight outcomes. You define success metrics that align with your research objectives and our proven data capture method approach.
STEP 2
Supporting your research expertise, we develop our data capture method strategies using the 8 Core Drives Framework. These create effective data capture solutions tailored to your participant demographics and data collection contexts.
STEP 3
Building on your existing research platforms and analytics systems, we create engaging effective data capture applications for web, mobile, and survey environments. These integrate seamlessly with your current data workflows and analysis processes while ensuring compliance with GDPR, CCPA, HIPAA, and other relevant data protection regulations.
STEP 4
We continue working with you throughout your research lifecycle to monitor participant engagement patterns and data quality metrics. Helping you refine our effective data capture strategies to maximise long-term insight reliability and participant satisfaction.
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