Transform Data Quality Through Our Data Capture Method

Partner with us to increase your response completion, support your data quality initiatives, and achieve reliable insights through our effective data capture experiences designed collaboratively with your research expertise.

Why Organisations Are Using Gamification for Data Collection

Lack of quality data leads to poor understanding of your segments and initiatives. Survey abandonment rates exceed 80%, while traditional feedback tools fail to capture genuine insights. Poor data collection results in misguided business decisions and missed opportunities.

Engaging Participants Through Gamified Data Capture

Our data capture method turns reluctant respondents into engaged participants. We build beyond points, badges, and leader boards to create meaningful experiences that address your specific response quality and completion challenges.

By working with your research teams, we help you tackle survey abandonment and support comprehensive data gathering initiatives. Our approach leverages the 8 core drives of human behaviour, creating effective data capture experiences that respondents genuinely want to engage with while providing you with authentic, actionable insights.

DATA COLLECTION GAMIFICATION

Key Benefits of Gamified Data Collection Solutions

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Enhanced Response Completion

By combining Social Influence and Achievement core drives, our data capture method helps you achieve significant improvement in survey completion rates and response depth across your data collection initiatives.

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Higher Quality Insights

Our effective data capture experiences leverage Ownership and Empowerment core drives. Your participants provide more thoughtful, comprehensive responses, empowering you to make informed decisions based on reliable data that reflects genuine perspectives.

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Real-Time Data Analytics

Working together, we implement tracking systems that provide behavioural data on participant engagement patterns and response quality indicators. You can optimise your data capture method strategies and identify valuable insights early.

Sustained Participant Engagement

Through carefully designed core drives including Unpredictability, Epic Meaning and Loss Avoidance, our effective data capture approach helps participants feel valued for their input while maintaining enthusiasm throughout longer data collection processes.

Our Framework for Data Collection Gamification

Rather than basic survey tools, we use the 8 Core Drives Framework that addresses fundamental human motivations. This creates deeper, more reliable data collection than traditional research approaches.

How Data Collection Gamification Works: Step-by-Step Process