Flash Play for Haleon: Healthcare Gamification Case Study

Turning Scientific Symposiums into Interactive, Measurable Experiences

Active Engagement Rate
0 %
Attendees interacted through live reactions and mini-games, far above typical event benchmarks.
Attendance Rate
0 %
Matched last year's record and far surpassed typical symposium rates of 20–40%.
Recommendation Intent Growth
0 %
Increased from 13% to 65%, showing stronger confidence and willingness to recommend Haleon's products.

The Challenge

Haleon needed to transform its scientific symposium from passive to engaging. Traditional presentations offered no way to track how participants felt, what they learned, or how they responded to the content.

The Objective

  • Turn passive listening into active participation.
  • Capture real-time engagement and sentiment.
  • Provide measurable data on learning outcomes and event success.

Our Solution — Flash Play Platform

We built Flash Play, a browser-based gamification system that connected directly to Haleon’s live presentation. Participants joined instantly via QR code on their phones — no apps or downloads required.

For Participants

Interactive Mini-Games

Quick, tactile games (Match Drag, Quick Fire Swipe, Tap the Order, Hex Tap) reinforced key learning points from each slide.

Live Reactions

Participants could react in real time with live emotes (👍 🎉 🧡️ 💡) , displayed instantly on the main screen.

Gamification Leaderboard & Rewards

A live leaderboard and reward system encouraged friendly competition and kept everyone engaged.

For Haleon

Seamless Slide Integration

Content flowed directly from presentation slides into interactive games, reinforcing key messages throughout.

Real-Time Data Capture

Every tap, swipe, and reaction was tracked to measure engagement and sentiment as it happened.

Actionable Insights

Post-event analytics revealed knowledge gaps, audience reactions, and opportunities to improve future messaging.

Sentiment & Data Tracking

Flash Play visualised audience emotion in real time. Each slide generated engagement data and reaction metrics, showing Haleon exactly what resonated most. Post-event reports revealed trends in confidence levels, interest patterns, and learning outcomes.

Behavioural Insights

By collecting poll answers, game results, and reaction activity, Flash Play revealed:

  • Knowledge gaps and topics that generated the most interest.
  • Confidence levels before and after each session.
  • Clear opportunities to refine messaging for future events.

Results & Impact.

Flash Play delivered record engagement and measurable learning outcomes.
0 %
Active Engagement Rate
One in four attendees actively participated through games and reactions far above typical event benchmarks.
0 %
Attendance Rate
Matched last year's peak attendance and far exceeded the typical 20–40% symposium average.
0 %
Recommendation Intent Growth
Jumped from 13% to 65%, showing dramatically stronger confidence in recommending Haleon's products.

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TESTIMONIALS

See What Our Clients Are Saying

Hear from those who transformed their businesses.

We were more than impressed with their professionalism.

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Brandon King

Director, Metaversity Pty Ltd

Enhanced user experience with engaging interfaces, ensured smooth gameplay, and offered customization options. Excellent project management and insightful guidance saved time and resources. Commitment to continuous improvement, making them a valuable and transformative partner in achieving gaming platform success.

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Nathan Offner

Co-Founder at Outboundless

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